This was a throwaway idea for a cholesterol-lowering product. Much detritus of this sort accumulates as a result of brainstorming with Photoshop open.
History of the "I heart NY" campaign -- it was created by master designer Milton Glaser, and has since been borrowed from and outright ripped off by hundreds if not thousands of T-shirt designs and bumper stickers. If everyone was paying royalties for the use of his work, Glaser would be one of the richest men on the planet.
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